5. Efficiency vs. Growth: What does the new world look like?

with Reece Howe, CFO at C TWO

8/10/20231 min read

In this episode we discuss a topic that is one everyone’s agenda: Efficiency vs. Growth: What does the new world look like? Our special guest is Reece Howe, CFO at C TWO. Reece tells it like it is when it comes to efficiency, ownership and organisational impact.

  • How do you shift the culture of a company used to “growth at all costs” to one of capital efficiency and prudence?

  • How should one think about the value and risks attached to sharing the cash burn and cash runway with the organisation?

  • What does it mean to get “more from less?” and does this make sense?

  • What is the best approach to budget ownership and responsibility?

  • What do you expect from the COO in driving efficiency?

  • Does it make sense for the COO to own operations across the organisation?

  • How do you approach ownership of SaaS software spend across functions?



Reece Howe qualified as an accountant and started his career at Deloitte, working in Audit and Corporate Finance. After a move to Innocent Drinks, where he assisted with the exit to Coca Cola, he founded two of his own startups, in elderly care and digital marketing, seeing them through to exit.

Prior to his current role as CFO at C TWO, an Enterprise B2B SaaS company that develops an Automation Management Platform, he led finance at Signal AI (another Enterprise B2B SaaS startup) from Series A to Series D. Reece has a degree in Astrophysics from University College London and is a Fellow of the Institute of Chartered Accountants in England and Wales.

Follow Reece on LinkedIn - https://www.linkedin.com/in/reecekhowe/